Eucalypt Roses is a surface pattern design studio by Rose Feely.

Eucalypt Roses enriches brands and creative projects with stories from the Australian landscape.

Merging horticultural knowledge with an artist’s eye, Rose’s patterns offer the audience a glimpse into the biodiversity of pristine country. Her work is anchored by the notion that you can’t improve on nature. Nature is a window into the ebbs and flows of thousands of years of evolution.

Surface pattern design is Rose’s invitation to introduce our land’s native abundance into our living spaces.

Where it all began.

Rose's journey through the realms of art, horticulture, and environmental conservation has led her to develop a unique and impactful creative practice that merges her love for botany with her passion for immersive art. Her digitally drawn surface patterns not only follow the rich tradition of floral design but also serve as a vehicle for educating and inspiring viewers about the importance of native ecosystems and biodiversity.

“Patterns in our living spaces are designed to swallow you whole, like a forest. To immerse your physical body and disrupt your sense of space and scale, lighting up your sensory system to trigger emotions of grandeur and euphoria.”

Through her work, Rose not only celebrates the beauty of native Australian flora but also raises awareness of the importance of conservation and the threats facing local ecosystems. By integrating her horticultural knowledge with her artistic talent, she creates surface patterns that tell stories of symbiotic relationships, seasonal cycles, and the profound biodiversity of South East Queensland and more recently, Western Victoria.

Through her surface pattern designs, Rose not only showcases the diversity of plant life but also encourages others to develop a deeper appreciation for the world around them. By sharing stories of her experiences and observations, she hopes to inspire others to take action to protect and preserve our natural heritage for future generations.

Her background in horticulture and environmental science laid the foundation for her deep understanding of plant life and ecosystems. Through her studies and hands-on experiences, she developed a keen eye for identifying native plants and recognizing their ecological importance. This knowledge, combined with her concern for the impact of human activities on the environment, fueled her determination to advocate for conservation through her art.

Her participation in environmental events and collaborations with organisations like the Sunshine Coast Environment Council and the Seljak Brand team further demonstrate her dedication to promoting habitat conservation and raising awareness about local flora and fauna. Rose has spoken at several events on Habitat Gardening, Sustainable Farming, and Climate Change and loves engaging with audiences, discussing anything from insects to healthy creative lifestyles.

Her recent move to a remote town in Western Victoria has presented new challenges and opportunities, as she navigates unfamiliar ecosystems and explores the unique flora and fauna of the region. Yet, Rose approaches this transition with curiosity and open-mindedness, seeking to capture the essence of her new surroundings in her surface pattern designs.

“What is left on the warehouse floor is often the biggest inspiration for me. Leaves and flowers fall from the stem creating beautiful patterns on the concrete.”

Each design by Rose is a testament to her deep connection to the natural world, reflecting the diversity and vibrancy of Australia's native flora. From the delicate shapes of dying flowers to the lush foliage of Eucalypts and Banksias, her patterns come alive with the richness and complexity of the Australian wilderness.

Whether you're seeking designs for licensing or custom projects, Rose's portfolio offers a treasure trove of botanical-inspired patterns that are sure to captivate and inspire. Her unique blend of artistic vision and horticultural knowledge shines through in every pattern, inviting viewers to immerse themselves in the beauty of the natural world.

Mistle Tuckeroo Motif by Eucalypt Roses Surface Pattern Designer

Projects & milestones.

Media

Interview with Seljak Brand - ”Rose Feely: Worshipping endemic plant communities through pattern design and printmaking”

Read it here.

Climate Change and Biodiversity at Emergence See Launch, World Environment Day Festival, 2021
Sustainable Gardening, Good Harvest 'Food and Farm Expo', World Environment Day Festival, 2019
Habitat Gardening, The Wellness Mill Opening Festival, 2018
History of the 'Green Corner' Community Garden, Ashgrove Historical Society, 2015
2023 Mothigy, Common Arts Victoria, Paradise VIC
2021 Emergence See, Gun Club Coffee Co. World Environment Day Festival, Sunshine Coast QLD
2020 Eye of the Future, Seljak Brand Beach Protest, Sunshine Coast QLD
2020 World Environment Day Festival, Sunshine Coast Environment Council 2020 Everywhere Has History, The Old Lock Up, Sunshine Coast QLD
2020 Survival Kit, APIQ, Sunshine Coast QLD
2019 Save Yaroomba Silent Art Auction, QLD
2011 Encode, Level, Newstead QLD
2010 Of Ten Residency, Red Hill QLD
2010 National Youth Week, Brisbane Museum, William Jolly Bridge QLD
2009 Under the Radar, Brisbane Festival, Metro Arts, Brisbane QLD
2009 Ask the Dust Graduate Show, QUT Kelvin Grove
2009 Artside Out, Post Datum, Brisbane, QLD
2009 Tales of the Cold Ghost, Tiny Gold, Gold Coast QLD
2009 Be careful What You Wish For, Girls, QUT Kelvin Grove, Brisbane QLD
2008 2 High Festival, Brisbane Power House, Brisbane QLD
2008 Yeah, Nobodies Extrinsic, QUT Kelvin Grove, Brisbane QLD
2008 Launch, Metro Arts, Brisbane QLD
2008 Post Datum Open, QUT Kelvin Grove, Brisbane QLD
2006 Education Ministers Award for Excellence in Art, Gallery of Modern Art, Brisbane QLD
2006 Kenilworth 9th Annual Arts Exhibition, Kenilworth Hall, QLD
Mick Dan Good Harvest Australian Organic Farmer of the Year, 2021 - for testing best practise in small scale farming.
Leanne Harper Home Soil Solutions – for sharing her knowledge when working together to develop customised mineral fertilizers for small scale agriculture.
Julia Rose, Flowers by Julia Rose – for teaching the art of event floristry and how to make the most of shrubs and bushes for a big flowery impact.
Kat Shipton Woods and Bloom – for sharing her wisdom while working together on stunning feature floristry for photoshoots and weddings.
Patrick Nunn, Archaeologist – for inviting Rose to assist the team on an investigative research trip to Fiji during studies at the University of the Sunshine Coast.
Paul Hoffman Roma St Parklands – a great mentor and teacher during Parkland Conservation studies and while working at Roma St Parklands.
Kemp Killerby Flora for Fauna – for allowing Rose to gain a better understanding of the value and diversity of edible Australian plants.
René Bahloo The Weavery – for teaching how to treat and weave native plant fibres while fostering an open mindset.
The many botanists a part of the Sunshine Coast Council Wildflower Program – for opening Rose’s eyes to the diversity and brilliance of our bioregions.
Wildlife Rescue Groups, Wilvos, RSPCA Eumundi & Bat Rescue Inc. – for imparting their wisdom about rescuing and rehabilitating wild animals.
Natalie Frost and Narelle McCarthy, Sunshine Coast Environment Council – for sharing their knowledge with Rose as a volunteer team member carrying out research and educating the community about appropriate development in the area.

Native Flower In The Wild For Surface Pattern Design

“Every day I see new patterns I want to recreate and share with fellow Australians. I’m so thankful I found the perfect medium to express how I see the world and how we can bring the beauty of our National Parks and ecosystems into our homes.

As Traditional Owner Lyndon Davis so aptly said “we have to know it, to know how to take care of it”. Pattern Design is one way I can support a more nourishing relationship with our Australian landscape.”